Sugar Beets: The New Pro Elite –

Sugar Beets. Photo credit Jillian Betterly @cliffrose_creative
Sugar Beets. Photo credit Jillian Betterly @cliffrose_creative

Bike racing along the Front Range can get competitive. Some new shiny stars are taking the podium at the local races,  Fort Collins’ elite women’s cycling team, the Sugar Beets. Not only are they fast, But The Beets’ mission is also “to grow women’s bike racing in the Northern Colorado region through community events, ride, and clinics; and to EMPOWER more women to compete in the awesome sport of cycling.” 

Co-Founder Jenny Gerow says, “we all want to race at the pro-level. We all want to see how fast we can get.  What are the highest levels of this sport we can reach and how can we help each other do that?”

Sugar Beets. Photo credit Jillian Betterly @cliffrose_creative
Sugar Beets. Photo credit Jillian Betterly @cliffrose_creative

The Beets are pushing physical boundaries and rocking athleticism in a hardcore way. The team race pro level in mountain, road, and, cyclo-cross. The team takes a mentorship relationship within the group. The Beets use each other’s gifts to build one another up, so they are riding their best, improving their skills, and working on their weaknesses. They also carpool to races and just act as each other’s sports psychologist. They cook together and are huge into food. They particularly love donut dates after long rides.

“We all work full time and then riding bikes and doing the team is our passion on the side of that,” says Co-Founder Samantha Welter. “So maybe Jenny needs a little help descending and I’m a really great descender. So Jenny, and I focus on just descending that day, or Celeste is a really great climber, and I’m not so Celeste just goes and help me, ” 

Samantha moved to town in early 2017, not knowing anyone. Sam moved to Colorado because she wanted to see how good she could get and how far she could take herself in her sport. Colorado seemed like the optimal place to train and ride. Jenny reached out to Sam and they hung out the short track and the local races around town. Then that Fall Jenny came up with a crazy idea for the team and Sam ‘was like, oh, yeah, let’s do it.’ The Sugar Beets went from 5 members in the first year 7 now. 

“We’re trying to grow opportunities for women to race at the pro level like us because there’s a huge gap to fill. We’ve got the women that race for Stan’s No Tubes and all the big teams that compete internationally at the World Cup,” Jenny says, “then we have recreational teams for women but there’s not a lot of domestic Elite teams when racing the pro level,” Jenny says, “So that’s what we’re trying to do is to get more women out to those races and kind of bridge that gap between these super world-class women and local Pros.” 

Sugar Beets. Photo credit Jillian Betterly @cliffrose_creative
Sugar Beets. Photo credit Jillian Betterly @cliffrose_creative

The Sugar Beets are all about women having the optimal race experience and they want to just get more women on bikes. Just getting women to a starting line and getting in that zone and hear them say ‘Oh my gosh. I did it. I didn’t think I could and I feel fantastic about myself,’ and as Jenny says, “we’re trying to encourage women. It’s about just showing up, and that is enough to start and getting out there is a good experience. And so that’s what we try to bring to the table.”

The Members [per the Sugar Beets website]:

Ride with the Sugar Beets and learn from the pros at an event that suits you.

Beet Roots: Youth Mountain Bike Skills Program – Wednesdays July 10-Aug14

Sugar Beets’ FoCo DoCo Treasure Hunt  – July 21

GardenYards Party Ride – Aug 4th

Women Who Shred Mountain Bike Series – Thursdays Aug 15-Oct 19

Women’s Cyclocross Skills Clinic – Aug 24

Can’t Be Beet Scavenger Hunt – Sept 15th

Women’s Mountain Bike Skills Clinic – Sept 21

Contact for more info

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