IMBA is launching a new program called Dig In today to help raise money for trails across the United States via crowd-sourced fundraising online. The money that is raised through the online platform will be matched by the program’s founding partner, Shimano.
Grassroots mountain bike advocacy and stewardship organizations that are a part of IMBA Local will be able to fill out an application and submit it to the review team within IMBA. From those applications, the team at IMBA will choose up to 15 projects each quarter that they help market on their site. Once those projects reach their initial $1000 of crowd-sourced fundraising online, IMBA and Shimano will match the amount raised.
Shimano didn’t want to talk dollar amounts like Santa Cruz did in their Pay Dirt announcement earlier this year, however there are some parallels between the two programs. “We don’t want it to be about what we donated. We just want it to be about the program and what it does,” said Brady.
For now, the Dig In program is only available in the United States, but Duncan said they are working on solutions to see how they can make some of the things they’re doing in the States work internationally.
While Shimano realizes there are many people who can’t ride on their local trails right now, they hope that the announcement helps spread stoke during this difficult time and that flowing trails and high fives await people when we make it through.
IRVINE, Calif. (April 3, 2020) – Shimano today announced the expansion of its longstanding commitment to global mountain bike advocacy by growing its support for the International Mountain Bike Association’s (IMBA) efforts. In addition to its ongoing partnership and working relationship with IMBA, Shimano will become the Founding Sponsor of IMBA’s Dig In program through a multi-year donation to fund the creation of new mountain bike trail projects.
Also today, Shimano released its Shimano Originals video feature, “Shape Your World,” that celebrates mountain bike trail builders. The video showcases their efforts to create and sustain places to ride and make their mark on the sport.
“Shimano understands that we all must play a part in contributing to the future of the sport of mountain biking and for decades we’ve created partnerships and efforts to make a difference globally,” said Nolan Moser, Vice President, Bicycle Division from Shimano North American Bicycle, Inc. “We’re excited to grow our support for IMBA at the ground level with the Dig In program as it will support local trail projects being planned or currently underway in a variety of locations serving a diverse group of riders.”
IMBA recognizes that all trails are local, and many great places to ride mountain bikes owe their existence to the tireless efforts of IMBA Local Partner organizations. IMBA wants to strengthen its collaboration with local partners to put as much money toward local projects as possible. Dig In will provide a new avenue to raise funds for mountain bike projects through crowd-sourced contributions and matching industry donations.
“Our Dig In Campaign will be a fresh take on IMBA’s traditional ways of providing funds. Bridging the gap between national and local fundraising efforts will put more trails in more places, more quickly, to grow the number of mountain bike trail communities. When everyone has access to great trails, people, communities and economies benefit,” said Dave Wiens, IMBA Executive Director.
The inaugural round of Dig In projects will launch on July 1st, 2020 and run year-round. Projects will be refreshed quarterly. IMBA Local Partner organizations will be able to submit project applications beginning May 1st. Funds may be used to support trail construction, trail access efforts, trail assessment, trail plan creation or trail maintenance. To stay in touch on Dig In and support projects near you, visit https://www.imba.com/digin.