Fitness—that’s what it takes to ride a bike. The apparel company Fitter is committed to promoting an active lifestyle through their brand. Company founder Espen Kateraas is a committed cyclist himself who started the SoCal-based company in 2015 after he became disillusioned with the current cycling shoe market where he felt that too often the scales tipped towards higher prices instead of more value.
The company is based on a consumer-direct sales model, which helps keep the prices down.
Fitter’s latest savings offer comes in the form of a pre-order deal available until December 15. Included is a pair of the updated 2020 road and new off-road shoes with a free pair of socks as a bonus.
Fitter’s shoes are built around a synthetic mesh outer, a carbon sole and use updated pull-push closure dials made by Freelock. The synthetic mesh is well-ventilated to allow a noticeable amount of airflow to the top, bottom and side vents. Towards the top of the tongue, the synthetic material thins out for a sheer fit.
The two strategically placed dials keep the shoes tight in the right places. Once tightened, the dials are positioned towards the center of the shoe, so pressure from tightening is dispersed in a wider area over the middle of the foot.
A relatively thin carbon sole keeps the stack height low. The shoes are available with a three-bolt pattern. Fitter also makes sure your feet look good, too, as the shoes are available in an assortment of glossy colors.
New for 2020, Fitter unveiled their line of 2-bolt compatible shoes for off-road and indoor riding. They feature the a protected carbon sole, making them easy to walk in, without damaging the cleat.
Fitter’s high-performance road shoe delivers a whole lot of bang for your buck—carbon soles, two dial-retention systems, lightweight and well-ventilated upper mesh for under $200. Nice. Nicer still was how well our Gloss Red shoes stood out in a ho-hum pack of black and white kicks. Fitter’s grass-roots approach to the cycling apparel market is a fresh reminder that while the cost of good equipment continues to climb, there are still less expensive and reliable solutions to be found.