PRESS RELEASE: Liv Ladies AllRide
Join Liv Ladies AllRide: Powered by SRAM Mountain Bike Skills Camps for 9th Season
Who’s ready to take their mountain bike skills to the next level? Registration is now open at www.ladiesallride.com for ladies of all skill levels, from beginner to seasoned rider. Ladies AllRide is in its ninth season of exceptional mountain bike skills camps in fun and inspiring riding destinations around the country.
Practice makes progress, then take it to the trail. Photos: Katie Sox
Camp dates and locations:
April 29-30 Bentonville, AR
May 20-21 Bend, OR
June 13-14 Bend, OR (Tues/Wed)
June 17-18 Bend, OR
July 8-9 Big Sky, MT
July 19-20 Grand Targhee, WY
July 22-23 Grand Targhee, WY (Wed/Th)
August 19-20 Lyndonville, VT
August 23-24 Lyndonville, VT (Wed/Th)
Aug 31-Sept 1 Thunder Mountain, MA
September 30 Bend, OR – Half day mini camp
October 1 Bend, OR – Half day mini camp
October TBA Sedona, AZ
October TBA Sedona, AZ
Learning body position for a rock feature. Photos: Katie Sox
“I just wanted to thank you for such an amazing weekend. This was hands down the best experience I have had on a mountain bike. I have been riding for over two decades and didn’t realize how many things I wasn’t doing correctly, and it helped me push past the plateau I had reached. Beyond bikes, your optimism and positive attitudes really went a LONG way. I have realized I talk myself down to protect myself if I fail at something. When my coach wouldn’t allow me to give up or say negative things about myself and my abilities, it changed me,” said Kim P., Bend, OR participant. “What a breath of fresh air you and your whole team were. Keep up the great work!”
Ladies AllRide strives to help everyone feel they belong at the camps and in the bike world. Photo: Katie Sox
Lindsey Richter, founder and Director of Inspiration at Ladies AllRide, has been involved in the bike industry for over 20 years. After 10 years traversing the country with the “AllRide Tour” riding, racing, promoting products and sponsoring a kids’ race team, she made it her mission to get more women into mountain biking. She became certified to coach in 2010 and has since taught mountain biking full-time around the world.
Static holds help students feel different body positions before trying new things. Photos: Katie Sox
“Mountain biking has taught me so much about myself and the relationship between mountain biking and life – I want more women to know this lifestyle exists for them. This sport has helped me with my physical and mental health, it’s made me realize what I’m capable of, it’s taught me to trust myself and how to get past obstacles. I’m just paying this knowledge forward by helping as many women as possible discover their full potential on and off the bike.”
“Our experienced team of certified, skilled, and passionate coaches are committed to our mission to help more people who identify as women reap the benefits of mountain biking. We not only teach valuable bike handling skills, we also inspire students to be more aware of their thoughts. We help them learn how to ride through insecure, fear-based thoughts that inhibit growth and success on the bike and in life. We provide the tools to help women see how the same skills their bikes need from them to get over obstacles – practice, determination, balance, momentum – apply equally to their lives,” said Richter. “It’s magical to witness women have those ‘ah-ha’ moments!”
“Progression not perfection” is a common phrase at Ladies AllRide. Photo 1: Katie Sox / Photo 2: Joe Brush
“The Ladies AllRide team’s dedication to breaking down the barriers that exist for women in the mountain bike community is incredible,” said Cassondra Spring, Liv Global Marketing Manager. “It’s so much more than a skills camp; the community they’ve created is truly one of a kind and the opportunities this program opens up for women to build confidence, progress their skills, and experience the joy of riding together is unique. Since day one, Liv and Ladies AllRide have had a shared mission: getting more women and girls on bikes and creating a more inclusive space–and we couldn’t be more proud to continue our partnership with this team.”
Liv provides a fleet of sweet demo bikes for women to try. Photo: Katie Sox
An important component to the camps are the education stations where women learn about setting up and adjusting suspension, fixing flat tires, bike maintenance, gear, facing fear and so much more. And then of course there are the raffle prizes thanks to so many great sponsors!
Fix a flat and body position slideshow education stations. Photos: Katie Sox
Raffle winners! Photos: Katie Sox
“SRAM is proud to support the Ladies AllRide Program. You would be hard pressed to find a program that has put in more miles behind the wheel traversing the country, and now the ocean, to get more women on bikes,” said Sara Jarrell, SRAM global community manager. “Lindsey, Meredith and the whole team are passionate professionals and their program is helping change the face of the bicycle industry – one camp at a time.”
SRAM donates big ticket items to the raffle like Code brakes and AXS GX drivetrains. Photo: Katie Sox
“We are really excited to partner with so many incredible companies in the outdoor industry. More and more brands are seeing the value in education-based programs like Ladies AllRide because we empower and inspire women to become passionate, life-long riders,” said Meredith Brandt, Ladies AllRide Partner and CEO. “We are thrilled to see the commitment from so many incredible brands to becoming more inclusive in the mountain biking community.”
There are lots of great raffle prizes thanks to many rad sponsors!
The Ladies AllRide team looks forward to playing on bikes with women at one of their epic locations in 2023.
Visit the website for more information and to register now. www.ladiesallride.com
About Ladies AllRide
Founded in 2010 by pro mountain biker and certified mountain bike coach Lindsey Richter, Ladies AllRide offers an annual series of professional, energizing, and inspirational mountain bike skills camps. These events bring adults ages 18+ who identify as women together in a welcoming environment to improve their riding and build community. There are 14 Ladies AllRide events in epic riding locations around the United States.