USA Cycling and FloSports have signed a three-year partnership to bring elite cycling competition to fans in North America starting in June 2021. Each year, the partnership will feature multiple cycling events on FloBikes, considered one of the leading destinations for live and on-demand cycling races, content, news, and analysis. The partnership will begin with the USA Cycling Professional Road National Championships in Knoxville, TN, on June 17-20, 2021, followed by a series of major competitive events scheduled throughout the year, including the USA Cycling Cyclocross National Championships, Mountain Bike National Championships, BMX Freestyle National Championships, and Collegiate Track National Championships. As part of the new agreement, FloSports also becomes the Official Sponsor of USA Cycling through the 2023 season.
“This is an amazing time for cycling in the United States, and as we champion the sport, it is exciting to welcome FloSports to our team,” says USA Cycling Chief Commercial Officer, Bouker Pool. “As we welcome back our National Championships and look forward to the Olympics, we are delighted to have a platform that not only showcases our live events but serves as a home for USA Cycling content featuring our athletes and coaches with interviews, stories, and features.”
FloSports’ continued investment and support of underserved sports around the world has made it into one of the leading live sports streaming services in the industry. The new partnership with USA Cycling is the latest in a series of national governing bodies (NGBs) and international governing bodies, including USA Wrestling, Union Cycliste International (UCI), United World Wrestling (UWW) and others, that have recognized the value that FloSports can bring to their organizations. FloSports’ excellence in delivering high-quality and comprehensive coverage of these various NGB’s competition events has led to an increase in viewership and engagement among their fans over the past year across all categories.
“Our new partnership with USA Cycling cements our comprehensive coverage of elite, exciting cycling competition events in North America,” says Ryan Fenton, Director, Global Rights Acquisition at FloSports. “Our goal is to create a dedicated home for USA Cycling by sharing the compelling stories of the top American riders while also promoting the many competitive disciplines seen across the sport. USA Cycling is one of the most important cycling governing bodies in the world and FloSports is looking forward to collaborating with the USA Cycling team.”
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